RE: why put talk on FM??? Well....

["Fitzpatrick, Mike" <mfitzpatrick@wwlp.com>]

In the Springfield area I have

WNNZ, WMAS, WDRC, WTIC... The other eight are stuff I have DX'ed and locked
on.

I listen to WDRC-AM in C-QUAM stereo at home all the time.



> -----Original Message-----
> From: owner-boston-radio-interest@bostonradio.org
> [mailto:owner-boston-radio-interest@bostonradio.org]On Behalf Of Tim
> Davisson
> Sent: Thursday, August 19, 1999 4:00 PM
> To: Bump Martin; boston-radio-interest@bostonradio.org;
> mike778707@wjbqmail.com
> Subject: why put talk on FM??? Well....
>
>
> Have read with interest the discussion about the
> new talk station on 96.9 in Boston, and just why
> talk doesn't stay on AM.
>
> A couple people made good points about many
> FM stations having better, more-consistent
> coverage/signal.
>
> But....to me the biggest reason is one nobody's
> mentioned yet.....younger listeners (mostly
> under age 50) are overwhelmingly FM-band
> listeners.
>
> You could have the youngest, hippest, best-sounding
> AM talker around, and in most markets you'd have
> one heck of a time trying to get FM-partisans to
> even flip the FM to AM switch (radio people and
> radio hobbyists are not "normal" listeners).
>
> Or, put it this way: talk in FM is fishing in a pond
> rather than fishing in a bathtub.  Guess where
> you're likely to catch more "younger" fish?
>
>
> TD
>
>

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