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Re: More Western Mass radio
- Subject: Re: More Western Mass radio
- From: Mike Thomas <nostatic@earthlink.net>
- Date: Sun, 15 Aug 1999 20:24:13 -0400
Mega's station's are all spanish except for WNEZ-910 in Hartford, which is
urban. They did that because there are a lot of suburban AM's in that market
running spanish and there was a HUGE hole for an music-intensive urban
station.
Mike Thomas
WXLO & Mediabase 24/7
Sven Weil wrote:
> They may not go all Spanish. They may choose to go urban or stay oldies.
> After all...doesn't Mega own a black-formatted station somewhere in
> Connecticut? I've seen it brought up here earlier (i just can't remember)
> - all I know is that it's on the MW band.
>
> My guess is they'll probably upgrade the station and then sell it at a
> higher price, sort of what One on One Sports did with WIDB in Chicago when
> they bought that station for almost nothing and then resold it for a
> multimillion price to Radio Unica (taking their sports programming to the
> FM band)
>
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