Re: imus to land on wsjz

[Brian Vita <brian_vita@cssinc.com>]

Its been confirmed.  Imus will end up on WSJZ later this month and the 
station will flip to Hot Talk in early September.  Barnicle will be on 
board but no word on others yet.  The air staff has all been given the news 
and moral isn't at its highest.

I don't understand the logic here.  In all but the last book the station 
had been showing growing trends.  They finally spent some ad dollars 
earlier this year with billboards.  BOS has been advertising all along and 
in all but the last book they were in the tank.  The theory of protecting 
Magic is the only one that makes sense to me.

Brian

At 02:28 AM 8/12/99 -0400, Mike Thomas wrote:
>As far as vocals are concerned, all smooth jazz stations utilize them, 
>even the
>successful ones.  It's choosing the right titles that can be difficult to keep
>the station from sounding too AC.  The stations that you mentioned, along with
>KTWV-Los Angeles WNUA-Chicago and WJJZ-Philadelphia have also been in the
>format for quite some time, and have been able to grow their audiences long
>term.  WSJZ was given a year or two.  WSJZ was starting to sound better.  I
>guess they shared too much audience with cash cow WMJX, so they figured if 
>they
>blew it up, the listeners would go to 106.7 anyway.  It's too bad.  I wish 
>they
>blew up 92.9 instead.
>
>Mike Thomas
>WXLO & Mediabase 24/7
>
>Brian Vita wrote:
>
> > I've always felt that the problem is that they make a half hearted attempt
> > at smooth jazz.  If you listen to a typical hour there's about a 0/0 mix of
> > smooth jazz with AC Vocals.  Sometimes the station sounds too much like its
> > sister WMJX.
> >
> > In other markets NAC (smooth jazz) has done well but if you listen to the
> > stations (by internet or in person) you don't get a constant feeding of
> > Madonna, Janet Jackson and Kenny G. once an hour.  Check out WLVE 94.5 Fort
> > Lauderdale (available on the web) or CD101 in NYC and you'll hear the
> > difference.
> >

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