Re: imus to land on wsjz

[Mike Thomas <nostatic@earthlink.net>]

As far as vocals are concerned, all smooth jazz stations utilize them, even the
successful ones.  It's choosing the right titles that can be difficult to keep
the station from sounding too AC.  The stations that you mentioned, along with
KTWV-Los Angeles WNUA-Chicago and WJJZ-Philadelphia have also been in the
format for quite some time, and have been able to grow their audiences long
term.  WSJZ was given a year or two.  WSJZ was starting to sound better.  I
guess they shared too much audience with cash cow WMJX, so they figured if they
blew it up, the listeners would go to 106.7 anyway.  It's too bad.  I wish they
blew up 92.9 instead.

Mike Thomas
WXLO & Mediabase 24/7

Brian Vita wrote:

> I've always felt that the problem is that they make a half hearted attempt
> at smooth jazz.  If you listen to a typical hour there's about a 0/0 mix of
> smooth jazz with AC Vocals.  Sometimes the station sounds too much like its
> sister WMJX.
>
> In other markets NAC (smooth jazz) has done well but if you listen to the
> stations (by internet or in person) you don't get a constant feeding of
> Madonna, Janet Jackson and Kenny G. once an hour.  Check out WLVE 94.5 Fort
> Lauderdale (available on the web) or CD101 in NYC and you'll hear the
> difference.
>

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End of boston-radio-interest-digest V3 #466
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