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Re: Older is younger than we realize!
- Subject: Re: Older is younger than we realize!
- From: SteveOrdinetz <firstname.lastname@example.org>
- Date: Wed, 05 May 1999 15:48:07 -0400
At 07:01 AM 5/5/99 -0400, Tim Davisson wrote:
>When I was still a jock, the CHR/top 40 demo of 12-24 or 12-34
>was a real money-maker. Now, with the music tastes of that
>age group split into about 4 different (maybe 5) formats....12-34
>is more of a hassle to program to and not a big ad revenue
>pay-off (audience is too fragmented, too small a % of the overall
>population to be a popular ad target for MOST products).
With today's technology and ownership concentrations, it's not as big a
problem as it seems. One ownership group could easily put on a mainstream
CHR, rhythmic CHR, alternative rock and mainstream rock and cover the demo.
With hard-drive systems and voicetracking it wouldn't be necessary to have
Look at Greater Media's group of stations in Boston...they all have
different formats but all target (more or less) the same demographic group.