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Re: Older vs. Younger Demos: HUH???????
- Subject: Re: Older vs. Younger Demos: HUH???????
- From: Jibguy@aol.com
- Date: Wed, 5 May 1999 10:57:14 EDT
True, but most companies thru advertising agencies would much prefer younger
people who will spend foolishly and lavishly despite their lower income.
"Credit" companies associatedf with, or incorporated into products sold is
where the REAL money is made.
Remember the following equation:
Younger people with smaller income, but with immense credit limit EQUALS OR
EXCEDES older people' assets.
Older people generally do not buy on impulse.
In a message dated 5/4/99 7:25:51 AM EST, firstname.lastname@example.org writes:
HUH???? Unless the world turned upside down overnight, the facts are
adults age 45-54, 55-64 have the highest average family income of any
demo, and that adults 65+ have more than 50% of financial assets in