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Re: Older vs. Younger Demos

At 02:51 AM 5/4/99 -0400, Mike Thomas wrote:
>If demographics aren't important, why have TV shows like Matlock and
>Murder She Wrote been cancelled and been replaced by series such as
>"Dawson's Creek" and "Party Of Five?"  The teen and 20 something demos
>are growing as fast if not faster than 55+.  Advertisers are seeing the
>long term benefits of this audience and it will be a force to be reckoned
>with in the next several years. 

And look at who's spending the money.  As a boomer myself, I find that I
buy clothes only when I need them, and look for something that will last as
opposed to what's in fashion this week.  If I buy a CD, it's something I
figure I'll enjoy for years to come, not this week's disposable hip-hop
artist or boy band.

Contrasting this to my girlfriend's daughters (16 & 19) who spend far more
money on items that they will be tired of in a few months (and thusly will
be replaced), or name brand everything..supermarket shampoo just doesn't
cut it with this age group.  If you were an advertiser, which of us would
you target?