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Re: NorthEast Radio Watch 4/23: WABY Goes All-News

Dan Strassberg wrote:

> And what happened to WXKS (AM)? I would think that that would be the rated
> station that was most affected by PLM's format change.

WXKS-AM increased from a 1.6 to a 1.8.  It's very difficult to make 
a straight-line analysis when a station changes formats.  For 
example, what happened to the country listeners when the original 
WKLB merged with WBCS?  Those stations had something like 5 
or 6 shares between them, and now WKLB stands alone with a 3.  

> (Well, OK, WMJX might also be affected.)

I think potential WPLM listeners are more likely to be listening to 
WCRB, WGBH, and talk radio than Magic.

> What stations were immediately above (and for
> that matter, below) WPLM? And is there any FM that got a share of 1.0 or
> more that has as poor a signal in Boston as 'PLM's?

WXLO is now up to a 1.2 (12+) with the new Metro.  (IIRC they had 
strong opposition to the new Metro, but they seem to have 
benefitted well.)  WZID has also been hovering around that spot.  



End of boston-radio-interest-digest V3 #370