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Celebrity spokespersons

Do you actually believe that Heston was chosen to run the NRA because he was
the most qualified?  Hardly.  He was chosen because he's a celebrity with wide
appeal, which is just what the NRA needs right now with the country's move
toward more gun control legislation.  He's able to get on TV, Radio and other
sources better than anyone else in the organization.  He's a marketing
figurehead--that's about it.

Mike Thomas
WXLO & Mediabase 24/7

Brian Vita wrote:

> Regardless of your POV on the gun issue, at least Heston is an avid gun
> owner and has the background to articulate intelligently.  Most of the
> other celebrities that I mentioned and that are doing charity endorsements
> don't know any more than what's on the script in front of them.