Re: another Jammin' oldies

[Mike Thomas <nostatic@earthlink.net>]

David Merrill wrote:

> How long can that simulcast on 99.7 and 100.3 in Rhody continue?  That would
> be my pick to change.  Have one be the 70's/80's rocker and the other be the
> 70's/80's classic dancer.

Half of this idea was tried already.  100.3 played all disco and 80's dance a
few years ago as "The Beat"--after the simulcast of "The Edge" and before "The
Hawk."  The format only lasted a few months.  As it is, 99.7 and 100.3's signals
overlap eachother in the most populated areas of the market, so it seems to be a
waste to simulcast them.  The best way to make these class A signals profitable
is to put "boutique" formats on them and build small but loyal core audiences.
Hey, it's better than NO audience, like the Hawk has!  I'd put jazz back on
100.3 (remember WOTB?) and I'd go with a jammin' oldies format for 99.7.  They'd
market well together in sales packages and they'd be able to own format
positions not already taken in town.

Mike Thomas
WXLO & Mediabase 24/7


>
>
> > I think WROR would be the ones best suited to this kind of format as
> > they already play more R & B/soul/Motown oldies than dopes WODS, has
> > a "Classic Soul Saturday Night" show, and our own J.J. (not to
> > mention that their other DJ's would probably be able to stay), and
> > Loren & Wally in the mornings combined with the hottest format at
> > the moment could make 105.7 a BIG player in the 25-54 demo!
>
> I agree here.  Isn't the syndicated "Jammin' Oldies" show from NYC coming to
> WROR?  I always thought that WROR should go all soul on weekends.
> I like your use of the word "dopes" to refer to WODS.  At least they have a
> little echo (reverb) which helps create a "sound," but yes they could do a
> better job with their variety.

------------------------------