Jammin' Oldies: don't last long!

["Tim Davisson" <timdav@bright.net>]

Unfortunately, the Jammin' Oldies format, much like
the recent "All 70's" format...seems to have about a
12 to 14-month "shelf live".  The same formula seems
to be used: pick the top 200 to 300 tunes of the 
Motown era....and run them over and over and over 
and over and over.  KHOT-FM/Phoenix area has 
already dropped the format for Spanish...but that
was due to a sale, not necessarily ratings.

Nobody's implying a station needs to play 2,000 tunes,
that would be stupid......but why not 500-750 carefully
selected and rotated titles? 

TD/Ohio

- ----------
> From: David Merrill <dmerrill@exchange.com>
> Washington DC this time.  The legendary WGAY goes from easy listening to
the
> current "format of the moment" sometime today.  The call letters will be
> removed from their spot on the World Building in Silver Spring.

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