Monikers

["\"Mike Thomas\"" <nostatic@earthlink.net>]

Well, there hasn't been too many over the last several years but one that
I can think of is naming radio stations after people.  KALC-Denver
popularized the "Alice" moniker on their modern AC several years ago.  Now
there are many Alice's around the country.  Interestingly, their sister AM
is a hot talker named "Ralph" (KRRF.)  The idea caught on and there are
now stations calling themselves "Bob" (mainly country) and the latest is a
hot AC in Portland, OR calling itself  "Rosie."  Hey, what better way to
generate top of mind awareness and relatablility than with a real name,
not an obvious marketing concept.  Just think if stations in this area
started doing this.  WPLM could start using the "Myrtle" handle...

Mike Thomas
WXLO & Premiere Radio Networks

Bill O'Neill wrote:

> This brings forward a (potential) discussion question:  What "TRULY
> original" radio ideas, slogans, formats, concepts, ear-turners have
> been spawned since, say, 1990?

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