Re: Cross-promotion

["\"Mike Thomas\"" <nostatic@earthlink.net>]

There's not a lot of billboard activity in the Boston area, but in other parts
of the country, radio still uses billboards heavily.  Drive through Hartford,
New Haven or Bridgeport--you'll see plenty of them.  In fact, two major
broadcast groups, Chancellor Media and Jacor, have been buying up billboard
companies in the markets in which they own stations.

Mike Thomas
WXLO & Premiere Radio Networks

Bill O'Neill wrote:

> On the related subject of billboards, cross-promotion seems less prevalent.
> I would think Ackerley (owner of almost all outdoor advertising) would have
> something they'd like to trade with some radio mother ship.

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End of boston-radio-interest-digest V2 #287
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