Cross-promotion

["Bill O'Neill" <billo@erols.com>]

On the related subject of billboards, cross-promotion seems less prevalent.
I would think Ackerley (owner of almost all outdoor advertising) would have
something they'd like to trade with some radio mother ship. Also, not too
much radio ads on TV, even the o&os.  WBZ has done a good job of not only
cross-promoting, but actually linking news devices.  (The noon news with
LaPierre is always a refreshing view, IMO.)

Funny that a business in the business of advertising would believe in the
concept SOOOO much that it would neglect to partake in the activity, itself.
If advertising works SOOO well, then, why not?

Bill O'Neill

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