Re: Cross-promotion/billbaords

[Abyss5X5@aol.com]

Why would a business that spends so much time, effort, and $$ telling its
clients that radio is the best method of advertising then go out and spend
hundreds of thousands of dollars on billboards?   Billboards--a advertising
medium with no ratings, meters, or devices to indicate the reach and frequency
of its message.

Does anyone believe billboards work?


Bill Oneill wrote:


Funny that a business in the business of advertising would believe in the
concept SOOOO much that it would neglect to partake in the activity, itself.
If advertising works SOOO well, then, why not?

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End of boston-radio-interest-digest V2 #285
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