Re: [Fwd: WQEW make your move])

[nuhuc@juno.com (Rick Kelly)]

On Sat, 26 Dec 1998 16:37:19 +0000 Dan Strassberg
<dan.strassberg@worldnet.att.net> writes:

>Despite a weekly cume of over 600,000 (as reported by M Street Journal),
>WQEW was billing only about $4.5 million. Compare that with $40+ 
>million for WFAN, $36.5 million for WINS, and $31 million for WCBS (AM).


So how much could it cost to ooperate the station?  About a million a
year?  Gee, only 3.5 mil profit for the New York times?  What a shame...

>I'd say that the company most likely to be able to make an AS station 
>work in the New York market is Buckley. Conceivably, the station could
be 
>an addition to the WDRC simulcast, but with its own local news 
>content--either produced by WOR or purchased from Metro or Shadow or
>whoever. I think that WOR's sales staff could succeed at selling an AS
station >as a combo buy with WOR. 

A nice idea that is prpbably not gonna happen.  I am going to miss
WQEW... it doesn't sound like those other MOR stations like the WDRC
simulcast.  The music is specifically targeted to the New York audience,
with a sophistication that will probably not be duplicated on a 50kw
signal.  Big sigh!

Rick Kelly













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