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Re: [Fwd: WQEW make your move])



On Sun, 27 Dec 1998 11:40:34 -0500 Brian Vita <brian_vita@cssinc.com>
writes:

>The management of the NYT has a fiduciary responsibility to its
shareholders >to achieve the best return on their investment.  If other
stations in the market >are easily obtaining a better return, then they
would be remiss in not attempting >to do the same.

Very true... and I'm usually one of the folks on this list who talks
about maximizing listenership.

>If you want a particular format, buy the station outright and, as the 
>sole owner, you can program whatever you want.  When other people's
money 
>is involved you have to follow their wishes.  In the absence of a
specifically
>worded "mission statement" or other such BS, you have to assume that 
>they want to get the best return of their dollar.

Umm, you mean like "All the News That's Fit to Print", right?

>All of this hand ringing amazes me.  

And perhaps I'm one of the few.  But as I have stated, I have enjoyed
listening to the station -- not only because of the music selection, but
also because of the formatics and professionalism of the operation.

>As a business owner I am often amused by the ramblings of armchair
>quarterbacks who pontificate as to how they would run a particular
business >yet they have no clue as to the economic realities of it.  On
the rare occasion >that one of these quarterbacks actually gets 
>into a given business, they very quickly end up doing what they said
that 
>they wouldn't or going out of business.

Ouch, that hurt.  But seriously, I do think my 20+ years of broadcasting
experience counts for something.  I also think that Dan Stassberg made
the point that the NYT may be able to get a better deal with the leasing,
and that makes sense to me.  I do think it's a natural tendency for folks
to lament the passing of a radio station.  I'm sure WQEW has provided a
lot joy for regular listeners.  So many people use radio as a kind of a
friend -- and I'm sure that to many, the passing of this friend is
unsettling.  And to go a step further, people have often lamented such
passings -- WRKO and KHJ certainly, the classical formats on WBCN,
WTIC-FM, WHCN, WNCN and the list goes on and on. Perhaps it's just part
of the mourning process...

Rick Kelly
















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