Re: WZMX format change

[nuhuc@juno.com (Rick Kelly)]

On Wed, 7 Oct 1998 01:47:38 EDT FMradio1@aol.com writes:

>Sounds to me like CBS/Infinity is trying to get a bigger piece of the
male
>demo in the market.  WTIC-FM, WRCH do very well with women, and WWYZ 
>and WTIC-AM do okay with men, but ZMX is supposed to be the "male"
station >in thecluster, and it's been underperforming for a while now. 
Take 
>Sebastion off the station and the numbers would be far worse than HCN's.
 >Since HCN has bottomed out, ZMX may be figuring to take them on, hoping
to >force them from the format.  Hartford simply cannot support two
classic rockers, 
>especially since WAQY and WPLR-New Haven boom into the market as well. 
>This will be a radio game of "chicken" to see who bolts from the format
first.  
>Either that, or it's a "dummy" format until the real changes are ready
to go.  

My observation is that the music is not significantly different from what
it was before the format change.  Still the same stuff, much from the
seventies, some sixties, some 80's.  No jocks is an improvement over what
they had, IMHO.  There positioning statements certainly bare out your
theories that they are going after men, and possibly in reaction to 'HCN
now being "Classic Rock... that Rocks".  Yep, it's gonna get interesting!
 


Rick Kelly
















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