Re: Wee Eye

[Douglas Broda <dougbroda@mindspring.com>]

Yeah, WCBS has always sold well. It's that cume that I never understood.

Of course, I can't understand Stern or Springer getting such high ratings,
either. :) (That's sarcasm...)

BUMP MARTIN wrote:

> > (BTW, I never understood why WINS has done better than WCBS... I
> always liked
> > WCBS
> > better.)
>
> WINS does gangbusters in 'cume....But WCBS has more features (and a
> higher TSL) than WINS.  (WINS still just does news....right?  no
> features?)
>
> And sometimes that provides for a different 'sellign point' than WINS
> can offer.  If you were "Eyeworld"....you might want your spot next to
> the "Medical Minute".  And you can charge a premium for it.
>
> If you are selling tickets for "Miss SIagon" you might want to be next
> to (or sponsor) the movie review..
>
> Insurance?  Next to the Christopher Glens's World Business Round-up....



- --
Douglas J. Broda
Broda and Burnett
Attorneys at Law
80 Ferry Street
Troy, New York 12180
(518) 272-0580
dougbroda@mindspring.com
Coming soon: http://familylaw.hypermart.com

------------------------------