Re: Wee Eye

[LJNF40D@prodigy.com (BUMP MARTIN)]

> (BTW, I never understood why WINS has done better than WCBS... I
always liked
> WCBS
> better.)

WINS does gangbusters in 'cume....But WCBS has more features (and a
higher TSL) than WINS.  (WINS still just does news....right?  no
features?) 

And sometimes that provides for a different 'sellign point' than WINS
can offer.  If you were "Eyeworld"....you might want your spot next to
the "Medical Minute".  And you can charge a premium for it.

If you are selling tickets for "Miss SIagon" you might want to be next
to (or sponsor) the movie review..

Insurance?  Next to the Christopher Glens's World Business Round-up....

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