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Re: Future of AC (was Re: NorthEast Radio Watch 7/17:)

- -------- REPLY, Original message follows --------

> Date: Wednesday, 23-Jul-97 01:59 AM

> At 09:52 AM 7/22/97 -0400, Mark Shneyder wrote:
> >
> >
> >
> >
> >Great aticle in last week's issue of R&R on Hot AC's move to
> >Pop/Alternaitve. It seems like ARS is leading the way with many of
> >AC's jumping on the new trend.
> > 
> From: Steveordinetz            \ Internet:    (steveord@xtdl.com)

> Or else they're leading all their stations off the same cliff.  The
public is
> very fickle, and my guess is that people will get sick of sensitive
lyrics soon
> enough and want something new.  Look at the CHRs that went heavily
dance, urban
> or alternative thinking this fad was here to stay, and got left out in
the cold
> when tastes shifted.

I would agree.  This 'Modern AC format has not stood the test of time. 
And may be up a creek when the publics taste changes.  Look what happen
to all the stations that hopped on the "70's" format.....  

Basing a format on "trendy" music is not a real 'secure' move....