Re: Future of AC (was Re: NorthEast Radio Watch 7/17:)

[LJNF40D@prodigy.com (BUMP MARTIN)]

> Others in the industry think that Soft&Sleepy ACs like WMJX in Boston
or
> WLTW in NYC.... will still have a huge audience as the babyboomers are
getting
> older...

The assumption is that WMJX attracts only older people?  Don't
underestimate the sucess of this 'low-key' station.  #1 25-54 in every
daypart, except morning drive....
(They are quietly making tons of money!)

They are #5 with teens

And 18-34, they are often in 5th place....beating WZLX and WFNX  (Which
you would image they would do better than WMJX in younger demos...) 

And 7 out of the last 10 books they beat WAAF in 18-34.

BM

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