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Re: Future of AC (was Re: NorthEast Radio Watch 7/17:)
- Subject: Re: Future of AC (was Re: NorthEast Radio Watch 7/17:)
- From: LJNF40D@prodigy.com (BUMP MARTIN)
- Date: Fri, 25 Jul 1997 18:08:13, -0500
> Others in the industry think that Soft&Sleepy ACs like WMJX in Boston
> WLTW in NYC.... will still have a huge audience as the babyboomers are
The assumption is that WMJX attracts only older people? Don't
underestimate the sucess of this 'low-key' station. #1 25-54 in every
daypart, except morning drive....
(They are quietly making tons of money!)
They are #5 with teens
And 18-34, they are often in 5th place....beating WZLX and WFNX (Which
you would image they would do better than WMJX in younger demos...)
And 7 out of the last 10 books they beat WAAF in 18-34.