Ratings....25-54

[LJNF40D@prodigy.com (BUMP MARTIN)]

As promised here are the Spring 1997 25-54 #'s.

What some call "The Money Column"....or the demographic most desired by
advertisers.              (Wtr '97/Previous book in parenthesese...)

They say in most cases you have to be in the top ten to make any money..
...barring any special circumstances/formats....

WMJX-FM   6.4(6.4)#1
WBCN-FM  6.0(5.0)#2
WXKS-FM   5.8(6.2)#3
WBMX-FM  5.6(5.3)#4
WZLX-FM    5.1(5.2)#5
WBZ-FM     4.8(5.0)#6t
WODS-FM  4.8(5.6)#6t --Pretty big drop!
WROR-FM  4.8(4.2)#6t --The reason for ODS's drop?
WJMN-FM   4.3(4.5)#9
WEGQ-FM  4.1(3.0)#10t --Another part of ODS's drop?        
WEEI-AM     4.1(4.7)#10t
             
	<------This rounds out the top 10
WBOS-FM   3.9(4.6)#12
WKLB-FM    3.7(3.5)#13
WRKO-AM   3.4(3.8)#14--So much for trying to boost their 'younger' demos
...
WCRB-FM   3.3(3.9)#15
WAAF-FM    2.2(2.1)#16
WOAZ-FM    2.1(2.4)#17
WFNX-FM     2.0(2.2)#18
WILD-AM      1.5(1.2)#19
WXLO-FM     1.2(0.6)#20
WXRV-FM     1.1(1.5)#21
WGIR-FM      0.9(0.6)#22
WHJY-FM     0.8(0.7)#23
WXKS-AM     0.6(0.6)#24
WPLM-FM     0.5(0.6)#25
WSRS-FM     0.4(0.6)#26t
WZID-FM       0.4(**)#26t
WEZE-AM     0.3(**)#28t
WWLI-FM      0.3(**)#28t
WOKQ-FM     0.3(0.5)#28t
WBOQ-FM     0.2(0.1)#31t
WCCM-AM    0.2(0.2)#31t
WROL-AM     0.2(0.3)#31t
WBET-AM     0.1(**)#34t
WESX-AM     0.1(**)##34t
WLLH-AM      0.1(**)#34t
WJDA-AM      0.1(**)#34t
WPLM-AM     **(**)#38 

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