Re: Ratings....25-54

["Scott Ehrlich" <sehrlich@shore.net>]

How about 97.7, WCAV, Brockton?  Where do they fit into the picture?
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From: BUMP MARTIN <LJNF40D@prodigy.com>
To: boston-radio-interest@khavrinen.lcs.mit.edu
Date: Sunday, July 20, 1997 1:51 AM
Subject: Ratings....25-54

>
>As promised here are the Spring 1997 25-54 #'s.
>
>What some call "The Money Column"....or the demographic most desired by
>advertisers.              (Wtr '97/Previous book in parenthesese...)
>
>They say in most cases you have to be in the top ten to make any money..
>...barring any special circumstances/formats....
>
>WMJX-FM   6.4(6.4)#1
>WBCN-FM  6.0(5.0)#2
>WXKS-FM   5.8(6.2)#3
>WBMX-FM  5.6(5.3)#4
>WZLX-FM    5.1(5.2)#5
>WBZ-FM     4.8(5.0)#6t
>WODS-FM  4.8(5.6)#6t --Pretty big drop!
>WROR-FM  4.8(4.2)#6t --The reason for ODS's drop?
>WJMN-FM   4.3(4.5)#9
>WEGQ-FM  4.1(3.0)#10t --Another part of ODS's drop?       
>WEEI-AM     4.1(4.7)#10t
>            
> <------This rounds out the top 10
>WBOS-FM   3.9(4.6)#12
>WKLB-FM    3.7(3.5)#13
>WRKO-AM   3.4(3.8)#14--So much for trying to boost their 'younger' demos
>...
>WCRB-FM   3.3(3.9)#15
>WAAF-FM    2.2(2.1)#16
>WOAZ-FM    2.1(2.4)#17
>WFNX-FM     2.0(2.2)#18
>WILD-AM      1.5(1.2)#19
>WXLO-FM     1.2(0.6)#20
>WXRV-FM     1.1(1.5)#21
>WGIR-FM      0.9(0.6)#22
>WHJY-FM     0.8(0.7)#23
>WXKS-AM     0.6(0.6)#24
>WPLM-FM     0.5(0.6)#25
>WSRS-FM     0.4(0.6)#26t
>WZID-FM       0.4(**)#26t
>WEZE-AM     0.3(**)#28t
>WWLI-FM      0.3(**)#28t
>WOKQ-FM     0.3(0.5)#28t
>WBOQ-FM     0.2(0.1)#31t
>WCCM-AM    0.2(0.2)#31t
>WROL-AM     0.2(0.3)#31t
>WBET-AM     0.1(**)#34t
>WESX-AM     0.1(**)##34t
>WLLH-AM      0.1(**)#34t
>WJDA-AM      0.1(**)#34t
>WPLM-AM     **(**)#38
>
> 

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