[Date Prev][Date Next][Thread Prev][Thread Next][Date Index][Thread Index]

Re: Globe 'WLKB'



At 09:46 AM 6/24/97 +0000, you wrote:
>
>  It is interesting.......In Boston there were several attempts in the
>60's and 70's for country to take hold (WHIL-FM, WCOP-AM) but a
>combination of bad signals, limited promotion budget, etc doomed the
>format from the start. WCOP-FM (what was it WTTK?) had some sucess with
>progrssive country, but by and large the public never took to it.
>
Wasn't Boston's longest-running country format on AM--on WDLW (now WRCA),
when it was owned by cable operator, Acton Corp? Now, long-running doesn't
necessarily equate with successful. Maybe Acton Corp was so flush with cash
that they didn't care that WDLW was losing money. Or maybe WDLW WAS
successful but just couldn't compete with the FMs that started to program
country only to give it up a few months later when they discovered that
country on FM in Boston doesn't spell "instant 6-share."

- -------------------------------
Dan Strassberg (Note: Address is CASE SENSITIVE!)
ALL _LOWER_ CASE!!!--> dan.strassberg@worldnet.att.net
(617) 558-4205; Fax (617) 928-4205

------------------------------