Format changes, flankers, and the state of the industry today

[Kevin Vahey]

Having been a long-time freelancer doing sports I am seeing the
cutbacks everywhere.

One of the biggest issues facing radio/TV is sales departments have no
clue how to sell to an older demographic.

CBS decided to bail out of local radio a few years ago and found a
willing sucker in Entercom (Audacy).


On Fri, Nov 5, 2021 at 7:45 AM Rob Landry <011010001@interpring.com> wrote:
>
>
>
> On Fri, 5 Nov 2021, Garrett Wollman wrote:
>
> > As I said the other day, I'm not listening to broadcast radio all that
> > much, and I'm watching TV even less, but I have noticed that the TV
> > advertising that I do see is dominated by the lowest of low-rent
> > advertisers.
>
> TV as we used to know it is moribund. TV programming is expensive to
> produce, and immediacy is less important for TV (except for live events
> like the recently concluded World Series) than it is for radio. YouTube
> and subscription streaming services are TV's future, I think.
>
> > (Killing off NBCSN at least helps Comcast deal with their long-standing
> > problem of "which of NBC's five different sports streaming sites will
> > have the coverage of event X", because there will soon only be four of
> > them.)
>
> Part of the problem is that Comcast, which is a delivery company, now owns
> the content it delivers. Very little good will come of that, I think.
>
>
>
> Rob