Format changes, flankers, and the state of the industry today

[Doug Drown]

As a non-professional somewhat outside the loop, I keep wondering
how corporations such as Audacy, iHeart, Chancellor, et.al. can continue to
make money in the long term.  As suggested, there are still a lot of people
who listen to terrestrial radio, but they're mostly over 50 (like me).
That, combined with the aforesaid cluelessness about (or even, in some
cases, *interest in) *that demographic, things don't bode well.  Why invest
in a boat with a slow leak that's eventually going to sink it?

-Doug



On Fri, Nov 5, 2021 at 8:58 AM Kevin Vahey <kvahey@gmail.com> wrote:

> Having been a long-time freelancer doing sports I am seeing the
> cutbacks everywhere.
>
> One of the biggest issues facing radio/TV is sales departments have no
> clue how to sell to an older demographic.
>
> CBS decided to bail out of local radio a few years ago and found a
> willing sucker in Entercom (Audacy).
>
>
> On Fri, Nov 5, 2021 at 7:45 AM Rob Landry <011010001@interpring.com>
> wrote:
> >
> >
> >
> > On Fri, 5 Nov 2021, Garrett Wollman wrote:
> >
> > > As I said the other day, I'm not listening to broadcast radio all that
> > > much, and I'm watching TV even less, but I have noticed that the TV
> > > advertising that I do see is dominated by the lowest of low-rent
> > > advertisers.
> >
> > TV as we used to know it is moribund. TV programming is expensive to
> > produce, and immediacy is less important for TV (except for live events
> > like the recently concluded World Series) than it is for radio. YouTube
> > and subscription streaming services are TV's future, I think.
> >
> > > (Killing off NBCSN at least helps Comcast deal with their long-standing
> > > problem of "which of NBC's five different sports streaming sites will
> > > have the coverage of event X", because there will soon only be four of
> > > them.)
> >
> > Part of the problem is that Comcast, which is a delivery company, now
> owns
> > the content it delivers. Very little good will come of that, I think.
> >
> >
> >
> > Rob
>