American Top 40 in the Boston market

[Tim Gordon]

I remember "The Spirit of New England" as a catchy ~1-2 minute promo tune
on WRKO AM680 in the mid- or late-70's at the very tail end of their music
days. It was played in rotation just like regular songs, not set apart in
ad breaks.
--Tim


On Thu, Mar 4, 2021 at 4:08 PM Garrett Wollman <wollman@bimajority.org>
wrote:

> <<On Thu, 4 Mar 2021 15:59:58 -0500, Garrett Wollman <
> wollman@bimajority.org> said:
>
> <<On Thu, 4 Mar 2021 11:11:35 -0500, Donna Halper <dlh@donnahalper.com>
> said:
> >> In the mid-1960s, WBZ was using "the Spirit of 103" in many of their
> >> promotional ads, and then they transitioned into "the Spirit of New
> >> England" in the early 70s. I also vaguely recall a jingle from that era
> >> about "the spirit of Massachusetts is the Spirit of New England."
>
> > Not from that era!  That was the Massachusetts tourism jingle from the
> > late 1980s.  (Which is also when they changed the license plate design
> > to add that slogan.)
>
> And now I belatedly realize that I was thinking of "The Spirit of
> America", and Donna wrote "The Spirit of New England".  Sorry, Donna,
> my error.
>
> -GAWollman
>
>