American Top 40 in the Boston market

Garrett Wollman
Thu Mar 4 16:07:27 EST 2021

<<On Thu, 4 Mar 2021 15:59:58 -0500, Garrett Wollman <> said:

<<On Thu, 4 Mar 2021 11:11:35 -0500, Donna Halper <> said:
>> In the mid-1960s, WBZ was using "the Spirit of 103" in many of their 
>> promotional ads, and then they transitioned into "the Spirit of New 
>> England" in the early 70s. I also vaguely recall a jingle from that era 
>> about "the spirit of Massachusetts is the Spirit of New England."

> Not from that era!  That was the Massachusetts tourism jingle from the
> late 1980s.  (Which is also when they changed the license plate design
> to add that slogan.)

And now I belatedly realize that I was thinking of "The Spirit of
America", and Donna wrote "The Spirit of New England".  Sorry, Donna,
my error.


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