American Top 40 in the Boston market

Garrett Wollman
Thu Mar 4 15:59:58 EST 2021

<<On Thu, 4 Mar 2021 11:11:35 -0500, Donna Halper <> said:

> In the mid-1960s, WBZ was using "the Spirit of 103" in many of their 
> promotional ads, and then they transitioned into "the Spirit of New 
> England" in the early 70s. I also vaguely recall a jingle from that era 
> about "the spirit of Massachusetts is the Spirit of New England."

Not from that era!  That was the Massachusetts tourism jingle from the
late 1980s.  (Which is also when they changed the license plate design
to add that slogan.)


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