American Top 40 in the Boston market

Donna Halper
Thu Mar 4 11:11:35 EST 2021

On 3/4/2021 10:18 AM, Shawn Mamros wrote:
> BZ's "The Spirit of New England" slogan long pre-dated 1987!  I know they were using it in the early 80s at least, and though I don't have the personal knowledge to back it up, I would think it would date back to the 1970s, if not before.

In the mid-1960s, WBZ was using "the Spirit of 103" in many of their 
promotional ads, and then they transitioned into "the Spirit of New 
England" in the early 70s. I also vaguely recall a jingle from that era 
about "the spirit of Massachusetts is the Spirit of New England."

Donna L. Halper, PhD
Associate Professor of Communication & Media Studies
Lesley University, Cambridge MA

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