American Top 40 in the Boston market

[Ron]

>> I remember "The Spirit of New England" as a catchy ~1-2 minute promo tune on WRKO AM680 in the mid- or late-70's at the very tail end of their music days. It was played in rotation just like regular songs, not set apart in ad breaks.  

I believe you are thinking about " The Rhythm  of New England" A song that was cut up into jingles.  

https://www.discogs.com/Jim-Kirk-The-Rhythm-Of-New-England-RKO-Song/release/3321818  

-----Original Message-----
From: Boston-Radio-Interest <boston-radio-interest-bounces@lists.BostonRadio.org> On Behalf Of Tim Gordon
Sent: Thursday, March 4, 2021 4:15 PM
To: Boston Radio Group <boston-radio-interest@lists.bostonradio.org>
Subject: Re: American Top 40 in the Boston market

I remember "The Spirit of New England" as a catchy ~1-2 minute promo tune on WRKO AM680 in the mid- or late-70's at the very tail end of their music days. It was played in rotation just like regular songs, not set apart in ad breaks.
--Tim


On Thu, Mar 4, 2021 at 4:08 PM Garrett Wollman <wollman@bimajority.org <mailto:wollman@bimajority.org> >
wrote:

> <<On Thu, 4 Mar 2021 15:59:58 -0500, Garrett Wollman < 
> wollman@bimajority.org <mailto:wollman@bimajority.org> > said:
>
> <<On Thu, 4 Mar 2021 11:11:35 -0500, Donna Halper 
> <dlh@donnahalper.com <mailto:dlh@donnahalper.com> >
> said:
> >> In the mid-1960s, WBZ was using "the Spirit of 103" in many of 
> >> their promotional ads, and then they transitioned into "the Spirit 
> >> of New England" in the early 70s. I also vaguely recall a jingle 
> >> from that era about "the spirit of Massachusetts is the Spirit of New England."
>
> > Not from that era!  That was the Massachusetts tourism jingle from 
> > the late 1980s.  (Which is also when they changed the license plate 
> > design to add that slogan.)
>
> And now I belatedly realize that I was thinking of "The Spirit of 
> America", and Donna wrote "The Spirit of New England".  Sorry, Donna, 
> my error.
>
> -GAWollman
>
>