WGBH promotes its change of name

Richard Chonak richard@chonak.com
Mon Oct 19 18:27:27 EDT 2020

On 10/19/20 1:01 PM, Donna Halper wrote:
> That's what I see as a problem with using "GBH"--  in England and 
> other British-influenced countries, as any crime program will 
> demonstrate,  "GBH" stands for Grievous Bodily Harm, and is widely 
> used as a term for an assault.  I wonder if anyone at the US ad agency 
> considered whether their fancy new identifier means something 
> different in the US than it does overseas...
This might end up in the annals of international marketing gaffes like 
Chevrolet's "Nova".

The brain trust on Western Ave. needs to watch out for Gross Branding 


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