WGBH promotes its change of name

[Richard Chonak]

On 10/19/20 1:01 PM, Donna Halper wrote:
> That's what I see as a problem with using "GBH"--  in England and 
> other British-influenced countries, as any crime program will 
> demonstrate,  "GBH" stands for Grievous Bodily Harm, and is widely 
> used as a term for an assault.  I wonder if anyone at the US ad agency 
> considered whether their fancy new identifier means something 
> different in the US than it does overseas...
>
This might end up in the annals of international marketing gaffes like 
Chevrolet's "Nova".

The brain trust on Western Ave. needs to watch out for Gross Branding 
Hazards.

--RC