WKLB Frequency Change?

[Don]

>>My dad said they'd become another WJIB.

Not that there's anything wrong with that!  ;-)  LOL!





----- Original Message ----- 
From: "Tim Gordon" <tgordo49@gmail.com>
To: "Boston Radio Group" <boston-radio-interest@lists.bostonradio.org>
Sent: Tuesday, July 10, 2018 12:00 PM
Subject: Re: WKLB Frequency Change?


> >an easy listening format built around classical music.
>
> I've never heard it put that way before, but that turn of phrase really
> clicked with me. That's exactly what they did that lost our family. 
> Except we'd listen to Pops or BSO events
> on ANY station that carried them, short of tin cans & string.
> P.S.: They still play a lot of better-known pieces, and random movements &
> overtures out-of-context as well, which my wife enjoys as late-night
> driving music. Guess there's something for everyone.
>
>
> On Tue, Jul 10, 2018 at 10:19 AM, Rob Landry <011010001@interpring.com>
> wrote:
>
>>
>>
>> On Mon, 9 Jul 2018, Don wrote:
>>
>> **At one point WCRB was considred the most successful Classical station 
>> in
>>> America.  (I think they got a 4.5 in the ratings.)  This was also at a 
>>> time
>>> when WCRB started playing "movements", and utilized standard radio
>>> rotations of playing the most popular peices more often.  Much to the
>>> chagrin of the Classical afficienados.  ;-)
>>>
>>
>> That's right. Mario Mazza was the creator of the new WCRB format, which
>> was essentially an easy listening format built around classical music. It
>> did push up the ratings; previous WCRB programmers had been playing too
>> many pieces that appealed to musicians and concert goers but were not 
>> very
>> comprehensible to the average radio listener.
>>
>> Boston has a large musical community, many of whose members were not at
>> all happy with what Maro was doing. But as large and influential as these
>> people were, there weren't enough of them to support the station. Ratings
>> showed Mario to be correct; WGBH and WHRB, which continued to target
>> musical sophisticates, showed no significant increases in their ratings.
>>
>> Mario's format survives on WFCC (Cape Cod), WCRI (Block Island), and WSCS
>> (New London, NH).
>>
>>
>> Rob
>>
>
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