WKLB Frequency Change?

[Tim Gordon]

>an easy listening format built around classical music.

I've never heard it put that way before, but that turn of phrase really
clicked with me. That's exactly what they did that lost our family. My dad
said they'd become another WJIB. Except we'd listen to Pops or BSO events
on ANY station that carried them, short of tin cans & string.
P.S.: They still play a lot of better-known pieces, and random movements &
overtures out-of-context as well, which my wife enjoys as late-night
driving music. Guess there's something for everyone.


On Tue, Jul 10, 2018 at 10:19 AM, Rob Landry <011010001@interpring.com>
wrote:

>
>
> On Mon, 9 Jul 2018, Don wrote:
>
> **At one point WCRB was considred the most successful Classical station in
>> America.  (I think they got a 4.5 in the ratings.)  This was also at a time
>> when WCRB started playing "movements", and utilized standard radio
>> rotations of playing the most popular peices more often.  Much to the
>> chagrin of the Classical afficienados.  ;-)
>>
>
> That's right. Mario Mazza was the creator of the new WCRB format, which
> was essentially an easy listening format built around classical music. It
> did push up the ratings; previous WCRB programmers had been playing too
> many pieces that appealed to musicians and concert goers but were not very
> comprehensible to the average radio listener.
>
> Boston has a large musical community, many of whose members were not at
> all happy with what Maro was doing. But as large and influential as these
> people were, there weren't enough of them to support the station. Ratings
> showed Mario to be correct; WGBH and WHRB, which continued to target
> musical sophisticates, showed no significant increases in their ratings.
>
> Mario's format survives on WFCC (Cape Cod), WCRI (Block Island), and WSCS
> (New London, NH).
>
>
> Rob
>