WKLB Frequency Change?

[Ron Bello]

and didn’t Fairbanks move the WCLB calls to another of their stations ?

Don’t know if it is still
​ there but for many years after the call letter change and studios had
moved to the Pru,

there was a sign at the top of the Edgell Rd / Main Street ramp from route
9 in Framingham to the studios​




On Sunday, July 8, 2018, Donna Halper <dlh@donnahalper.com> wrote:

> On 7/8/2018 8:37 AM, Scott Fybush wrote:
>
>> That FB post (from John Kosian) was showing off a shirt from 20+ years
>> ago!
>>
>> WBCS was one of two competing country stations in the 90s, replacing
>> smooth
>> jazz WCDJ. It was up against Fairbanks' WCLB 105.7 (ex-WVBF). WCLB became
>> WKLB fairly quickly,
>>
>
> I was there, consulting WCLB when some of this occurred-- if my memory
> serves me well, the call letter change reflected the old Arbitron diary
> process of listeners being asked to remember and then write down the call
> letters; research showed lots of folks were getting the call letters wrong
> and writing down stations other than WCLB, even if that's what they were
> listening to.  So the management decided a K would be easier to distinguish
> than a C.
>
> --
> Donna L. Halper, PhD
> Associate Professor of Communication & Media Studies
> Lesley University, Cambridge MA
>
>