WKLB Frequency Change?

[Kevin Vahey]

105.7 has had an interesting history going back to its WKOX-FM days.

In the mid 60's a very unlikely station was #1 in Boston overall with a
limited signal on 1260 AM (WEZE) and WKOX-FM adopted the format and
developed a strong following with affluent listeners.This in turn prompted
Kaiser//Globe to launch WJIB. WKOX-FM waved the white flag and went to Top
40 in 1969 and 2 years later were sold to Fairbanks and became WVBF.



On Mon, Jul 9, 2018 at 12:34 AM Ron Bello <rbello@belloassoc.com> wrote:

> and didn’t Fairbanks move the WCLB calls to another of their stations ?
>
> Don’t know if it is still
> ​ there but for many years after the call letter change and studios had
> moved to the Pru,
>
> there was a sign at the top of the Edgell Rd / Main Street ramp from route
> 9 in Framingham to the studios​
>
>
>
>
> On Sunday, July 8, 2018, Donna Halper <dlh@donnahalper.com> wrote:
>
> > On 7/8/2018 8:37 AM, Scott Fybush wrote:
> >
> >> That FB post (from John Kosian) was showing off a shirt from 20+ years
> >> ago!
> >>
> >> WBCS was one of two competing country stations in the 90s, replacing
> >> smooth
> >> jazz WCDJ. It was up against Fairbanks' WCLB 105.7 (ex-WVBF). WCLB
> became
> >> WKLB fairly quickly,
> >>
> >
> > I was there, consulting WCLB when some of this occurred-- if my memory
> > serves me well, the call letter change reflected the old Arbitron diary
> > process of listeners being asked to remember and then write down the call
> > letters; research showed lots of folks were getting the call letters
> wrong
> > and writing down stations other than WCLB, even if that's what they were
> > listening to.  So the management decided a K would be easier to
> distinguish
> > than a C.
> >
> > --
> > Donna L. Halper, PhD
> > Associate Professor of Communication & Media Studies
> > Lesley University, Cambridge MA
> >
> >
>