No subject

[Kevin Vahey]

CBS knew how to do local radio and where 24 hours news would work - NY,
Chicago, LA, SF, Dallas and Philly and where it was better to have talk at
night Boston, Pittsburgh, Minneapolis and St. Louis.

Keep in mind it was Entercom that decided to make the swap of WBZ to
iHeart.

CBS Radio was excellent at local news in almost all markets, CBS Television
has not done well with local news.

Peter Casey was able to fight with CBS Radio to leave WBZ fully local - so
the first person iHeart fired was him.

On Mon, Apr 2, 2018 at 11:53 AM, Rob Landry <011010001@interpring.com>
wrote:

>
>
> On Mon, 2 Apr 2018, Ron Bello wrote:
>
> CBS got out of radio all together
>> They don't believe it is a growth area (true) nor a good use of their
>> capital (?)
>>
>
> The question in my mind is how well did WBZ(AM) help promote WBZ-TV
> viewership. Eveidently CBS decided it didn't matter.
>
> WBZ radio is no less intertwined than WCBS, WBBM..........
>> Local markets / operations were not the primary consideration
>>
>
> If you own local TV stations, then local markets have to matter;
> otherwise, CBS should sell them all and just run a network.
>
> But hey, I'm a radio guy not a TV guy.
>
>
> Rob
>