Mon Apr 2 11:53:19 EDT 2018
On Mon, 2 Apr 2018, Ron Bello wrote:
> CBS got out of radio all together
> They don't believe it is a growth area (true) nor a good use of their
> capital (?)
The question in my mind is how well did WBZ(AM) help promote WBZ-TV
viewership. Eveidently CBS decided it didn't matter.
> WBZ radio is no less intertwined than WCBS, WBBM..........
> Local markets / operations were not the primary consideration
If you own local TV stations, then local markets have to matter;
otherwise, CBS should sell them all and just run a network.
But hey, I'm a radio guy not a TV guy.
More information about the Boston-Radio-Interest