Entercom announces what it plans to keep

Jeff Lehmann jjlehmann@comcast.net
Fri Oct 13 20:27:44 EDT 2017


Actually these days “WBZ” is a huge part of their TV branding. They rarely, if ever mention “4” at all. The logo shows the CBS eye, the number 4, and WBZ below, but “CBS 4” gets no mention, completely different from the way it was 10-15 years ago.

Jeff Lehmann

> On Oct 13, 2017, at 8:16 PM, Rob Landry <011010001@interpring.com> wrote:
> 
> 
> 
>> On Fri, 13 Oct 2017, Scott Fybush wrote:
>> 
>> Another consideration: CBS is unloading the CBS Radio division to get money. If they can get more money by selling the 1030 facility with the WBZ calls, they have little reason to withhold the calls and reduce their income.
> 
> Unless "WBZ" is an important part of their TV station branding. Most folks here think of it as "Channel 4", so perhaps the call letters aren't so important. But I'm not in TV, and I rarely even watch TV these days.
> 
> 
> Rob




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