Entercom announces what it plans to keep

[Bob DeMattia]

What Jeff said.  If I remember correctly, the effort to rebrand as "CBS 4"
failed and they brought back the WBZ.

Bob

On Oct 14, 2017 13:12, "Jeff Lehmann" <jjlehmann@comcast.net> wrote:

> Actually these days “WBZ” is a huge part of their TV branding. They
> rarely, if ever mention “4” at all. The logo shows the CBS eye, the number
> 4, and WBZ below, but “CBS 4” gets no mention, completely different from
> the way it was 10-15 years ago.
>
> Jeff Lehmann
>
> > On Oct 13, 2017, at 8:16 PM, Rob Landry <011010001@interpring.com>
> wrote:
> >
> >
> >
> >> On Fri, 13 Oct 2017, Scott Fybush wrote:
> >>
> >> Another consideration: CBS is unloading the CBS Radio division to get
> money. If they can get more money by selling the 1030 facility with the WBZ
> calls, they have little reason to withhold the calls and reduce their
> income.
> >
> > Unless "WBZ" is an important part of their TV station branding. Most
> folks here think of it as "Channel 4", so perhaps the call letters aren't
> so important. But I'm not in TV, and I rarely even watch TV these days.
> >
> >
> > Rob
>
>
>