Peter Casey out at WBZ-AM

[Don]

>>
Boston was never able to support a true 24/7 all-news format on radio.
CBS tried with the old WEEI but relaxed the format at night for
billing opportunities. WBZ-AM didn't want to commit to all news 24/7
because of the reach of the station at night.
<<

News stations that continue the format into the evening (and overnight) by 
having an announcer reading headlines all evening and all night usually do 
piss-poor in the ratings at that hour.

I think WBZ-AM didn't want to committ to news 24/7 because it's a crappy 
idea to be offerring programming that no one wants to hear.

Personally, I don't think of news and talk as two absolute distinct formats. 
There's news...and then there's news analysis (talk)....to me they can be 
seens as news...just delivered a few different ways.





----- Original Message ----- 
From: "Kevin Vahey" <kvahey@gmail.com>
To: "Don" <astelle.donald@gmail.com>
Cc: "Paul B. Walker, Jr." <walkerbroadcasting@gmail.com>; "Boston Radio 
Group" <boston-radio-interest@lists.bostonradio.org>
Sent: Thursday, November 23, 2017 5:10 AM
Subject: Re: Peter Casey out at WBZ-AM


> On Thu, Nov 23, 2017 at 1:58 AM, Don <astelle.donald@gmail.com> wrote:
>
>> iHeart has some large big signal AM's that don't sound "all that bad"...
>>
>> And, personally, Entercom did nothing for WRKO....and basically made it 
>> the
>> non-entity that it is today.  For the talk station of record in Boston,
>> there is barely anything worht listening to on that station.
>>
>> I am hoping for some new vitality to be brought to WRKO....and we'll see
>> what happens to WBZ. I-heart also now owns WCBS and WINS...we'll see how
>> they deal with legacy stations that they have never had before...
>>
>> Keeping my fingers crossed.
>>
>> D
>
> Entercom now controls WINS, WCBS, WBBM and the other CBS news outlets,
> WBZ-AM was the unexpected castoff to iHeart in cluster trading.
>
> The late Neil Rodgers who was a talk show legend in South Florida
> hammered away almost 30 years ago that local radio was doomed to
> billable hours ( 6 AM - 6 PM ) and he was proven correct. We saw it in
> Boston where David Brudnoy seethed when preempted by Bruins games but
> was also aware the Bruins brought in more revenue to the station than
> he did.
>
> Boston was never able to support a true 24/7 all-news format on radio.
> CBS tried with the old WEEI but relaxed the format at night for
> billing opportunities. WBZ-AM didn't want to commit to all news 24/7
> because of the reach of the station at night. WBZ-AM during the winter
> months would show up in Chicago an hour before local sundown and be as
> clear as the local stations. The problem was they could not generate
> major revenue from the nighttime signal..
>
> CBS in Boston  was clueless in how to sell ads to an older demographic
> ( see WODS 2012 ) and iHeart in Boston has the same problem. The old
> WXKS-AM at 1430 AM had a sizable audience but the Boston ad team
> didn't know how to sell it and in 2004 they went to Air America.