Fairbanks WKLB/WCLB & WCRB
Thu Jan 19 08:03:25 EST 2017
Try WSCS (http://www.classicalwscs.org/). I think I can guarantee you
won't hear much talk there.
On Wed, 18 Jan 2017, A Joseph Ross wrote:
> I think that classical music listeners want music, not talk. I used to keep
> WCRB on in my office. Under Ted Jones, they occasionally got into something
> where they started talking about the music for a lengthy period, and that
> occasionally caused me to tune to one of the other classical stations that
> were available then.
> Since the WCRB signal got a bit dicey in 2007, when I moved my office from
> Government Center to State Street, near Aquarium Station. So I started to
> see what I could find online. WCRB's online signal is more difficult to tune
> in, since you have to click on several links to get it. I prefer a station
> that I can get on Screamer Radio, which I can set to come on automatically
> when I turn on the computer.
> I now listen mostly to KUSC, Los Angeles, at the University of Southern
> California. But when they do fundraising, I find another station to listen
> to. Fundraising is long periods of talking, which is not what I want. A few
> commercials and back to the music doesn't bother me. But long periods of
> talking do, especially when they repeat their pitch over and over. When my
> mother used to nag me, I could get her to stop by doing whatever it was she
> was nagging me to do. But you can't stop the nagging of radio fundraisers by
> making a pledge.
> On 1/18/2017 3:27 PM, Rob Landry wrote:
>> On Wed, 18 Jan 2017, Bob DeMattia wrote:
>>> So what did WGBH do that caused the drop in share?
>> I have no connection with WGBH, so I don't know any more about what they
>> did than any other listener. But it's clear they wanted a clean break from
>> what Nassau was doing, as they asked Nassau to sign off before midnight on
>> November 30, 2009, and turn the station over to them with the transmitter
>> shut down. Nassau asked me to do that; there were no Nassau employees left
>> in town. I was a contract engineer and reported to Nassau's VP/Engineering
>> in Princeton.
>> I went to the site that evening, shut down the station as planned, and
>> turned over the keys. The WGBH engineers who met me clearly had plans for
>> changes, but they didn't tell me anything.
>> Before Mark Edwards, Nassau's program director for WCRB, left for the last
>> time several days earlier, I had him record a sign-off message and added
>> one last piece of music: the movement "Gute Nacht, O Wesen" from Bach's
>> motet, "Jesu meine Freude", BWV 227. Even so, the automation playlist ended
>> well before midnight, so I ended up shutting down early. I gave the keys to
>> the WGBH guys, went home, and went to sleep.
>> Some time before 6 AM the station went back on the air. Laura Carlo, the
>> morning host, was the only ex-Nassau announcer to continue with WGBH,
>> although they added former WCRB announcers Larry King (who had never worked
>> for Nassau) and Ray Brown (who had left Nassau before the sale) later. I've
>> no idea who was choosing the music, or how it was done, but I do know they
>> went through several managers and program directors before hiring the
>> fellow who manages WCRB today, whose name escapes me.
>> I do know this: while Charles River still owned WCRB, we had Coleman
>> Research do a number of focus groups, one goal of which was to ascertain
>> the degree to which commercials induce tune-out in a classical format. The
>> participants told us that while they didn't especially care for
>> commercials, they didn't generally tune out when they heard them. However,
>> what they really didn't like, and what was pretty much guaranteed to make
>> them tune out, was on-air fundraising. Charles River had occasionally done
>> some of it for the Boston Symphony, but we never did it again once we
>> learned how obnoxious our listeners found it. We replaced the BSO
>> fundraisers with an annual Classical Cartoon Festival, which I understand
>> WGBH's WCRB still does.
>> However, WGBH's WCRB does do on-air fundraising. This may, or may not, be
>> reflected in the station's ratings. I wouldn't know.
> A. Joseph Ross, J.D. | 1340 Centre Street, Suite 103 | Newton, MA 02459
> 617.367.0468 | Fx:617.507.7856 | http://www.attorneyross.com
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