Looking for honest answers on this

[A Joseph Ross]

I wonder whether this result is because radios don't have remotes. The 
only people who can readily change stations are driving in their cars.  
I don't feel strongly enough about most commercials to waht to change 
the station, but I generally change the station whenever WGBH or WBUR 
start pledge nagging.


On 6/11/2014 1:44 AM, Don wrote:
>>
>> I'd love to see someone do the experiment and stop running the spots
>> in long, predictable stop sets.  If you're running 12 units an hour,
>> what would happen if you ran one or two units every five minutes,
>> rather than six in a row twice an hour?
>
> Some research has indeed been done...leading to what we hear today:
>
> http://www.colemaninsights.com/cms/wp-content/uploads/2013/07/The-Impact-of-Commercials-on-the-Radio-Audience-September-2006.pdf 
>
>
> "What Happens When the Spots Come On"
>
>
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A. Joseph Ross, J.D.| 92 State Street| Suite 700 | Boston, MA 02109-2004
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