Looking for honest answers on this
Wed Jun 11 23:09:58 EDT 2014
<<On Wed, 11 Jun 2014 18:13:12 -0700 (PDT), "D. A." <email@example.com> said:
>>>> Eight years ago, It's a different landscape
> How has it changed?
Vastly greater penetration of streaming audio services. Essentially
everyone under the age of 40 now has a device capable of streaming
audio (or playing back their own prerecorded audio files). Many
people have several.
>>> and in a single market...
> Should it be different in any other major market?
I don't know, and neither do you, since the research hasn't been
done. I would certainly expect people in San Francisco or New York to
behave differently from people in Houston in any number of ways.
>>> And in any case, they didn't actually do the
>>> experiment, they just measured listening to existing commercial
> And how people respond to those commercials.
Still didn't actually do an experiment, so there's no way to make any
sort of causal claims.
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