Looking for honest answers on this
Wed Jun 11 06:26:40 EDT 2014
On Tue, 10 Jun 2014, Garrett Wollman wrote:
> Isn't it possible that the clumping of spots that the industry has been
> doing for the last thirty years has made listeners hyper-aware of the
That is, after all, the goal of commercial radio: to get people to listen
to the ads.
At WCRB about a decade ago we commissioned a series of focus groups and
telephone surveys; one of the things we needed to find out was how much of
a tune-out commercials were. We found out that WCRB listeners did not
really have a problem with commercials (public radio-style fundraising
pitches, on the other hand, were detested), and at WCRB, we ran three
stopsets an hour in most hours.
Mind you, this was a decade ago, and these were older folks who had grown
up listening to commercials on the radio. But my gut feeling is that even
today, long stopsets are not a big deal for most listeners.
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