Looking for honest answers on this
Wed Jun 11 18:30:54 EDT 2014
<<On Wed, 11 Jun 2014 06:26:40 -0400 (EDT), Rob Landry <email@example.com> said:
> On Tue, 10 Jun 2014, Garrett Wollman wrote:
>> Isn't it possible that the clumping of spots that the industry has been
>> doing for the last thirty years has made listeners hyper-aware of the
> That is, after all, the goal of commercial radio: to get people to listen
> to the ads.
Making people hyper-aware of the advertising means they're annoyed and
more willing to consider an alternative source of entertainment. It
doesn't mean they're actually listening to the ads.
A non-representative sample of university students suggests that the
current crop of twentysomethings will tune out for *any* spoken word,
whether jock, news, or advertising. "If I wanted ______, I'd use
______." I'd love to know what the whole population looks like. (And
I worry that radio may have to write off an entire generation -- so
I'd also like to know what happens as these twentysomethings become
fortysomethings with families and full-time jobs.) Other anecdotes
I've heard from people with access to actual PPM data suggest that
some stations, at least, take a bigger hit from stop sets than that
Arb study suggested.
More information about the Boston-Radio-Interest