Looking for honest answers on this

Laurence Glavin lglavin@mail.com
Wed Jun 11 18:48:51 EDT 2014

>Sent: Wednesday, June 11, 2014 at 6:30 PM
>From: "Garrett Wollman" <wollman@bimajority.org>
>To: "Rob Landry" <011010001@interpring.com>
>Cc: boston-radio-interest@lists.BostonRadio.org
>Subject: Re: Looking for honest answers on this
<<On Wed, 11 Jun 2014 06:26:40 -0400 (EDT), Rob Landry <011010001@interpring.com> said:

> On Tue, 10 Jun 2014, Garrett Wollman wrote:

>> Isn't it possible that the clumping of spots that the industry has been
>> doing for the last thirty years has made listeners hyper-aware of the
>> advertising?

> That is, after all, the goal of commercial radio: to get people to listen
> to the ads.

>Making people hyper-aware of the advertising means they're annoyed and
>more willing to consider an alternative source of entertainment. It
>doesn't mean they're actually listening to the ads.

>A non-representative sample of university students suggests that the
>current crop of twentysomethings will tune out for *any* spoken word,
>whether jock, news, or advertising. "If I wanted ______, I'd use
>______." I'd love to know what the whole population looks like. (And
>I worry that radio may have to write off an entire generation -- so
>I'd also like to know what happens as these twentysomethings become
>fortysomethings with families and full-time jobs.) Other anecdotes
>I've heard from people with access to actual PPM data suggest that
>some stations, at least, take a bigger hit from stop sets than that
Arb study suggested.

Several years ago, the NY Times reported that "book" musicals (as opposed to
revues like "Smokey Joe's Cafe") hoping to attract a younger crowd could never
include an overture.  The intended audience would balk at  sitting in a theater
and listening  to a piece of strictly orchestral fare before the curtain went up.
Presumably it's a symptom of attenuated attention-spans.  Could that be the
reason Kentucky Fried Chicken became KFC and Dairy Queen became DQ?

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