Looking for honest answers on this

[A Joseph Ross]

On 6/11/2014 6:48 PM, Laurence Glavin wrote:

> Several years ago, the NY Times reported that "book" musicals (as opposed to
> revues like "Smokey Joe's Cafe") hoping to attract a younger crowd could never
> include an overture.  The intended audience would balk at  sitting in a theater
> and listening  to a piece of strictly orchestral fare before the curtain went up.
> Presumably it's a symptom of attenuated attention-spans.  Could that be the
> reason Kentucky Fried Chicken became KFC and Dairy Queen became DQ?

Or was it because they expanded their fare to the point where they 
didn't want to give the impression that all they served was fried 
chicken or dairy items?  Or maybe because "queen" has acquired another 
meaning that they didn't want to be identified with?

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A. Joseph Ross, J.D.| 92 State Street| Suite 700 | Boston, MA 02109-2004
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