Looking for honest answers on this
A Joseph Ross
Thu Jun 12 01:22:12 EDT 2014
On 6/11/2014 6:48 PM, Laurence Glavin wrote:
> Several years ago, the NY Times reported that "book" musicals (as opposed to
> revues like "Smokey Joe's Cafe") hoping to attract a younger crowd could never
> include an overture. The intended audience would balk at sitting in a theater
> and listening to a piece of strictly orchestral fare before the curtain went up.
> Presumably it's a symptom of attenuated attention-spans. Could that be the
> reason Kentucky Fried Chicken became KFC and Dairy Queen became DQ?
Or was it because they expanded their fare to the point where they
didn't want to give the impression that all they served was fried
chicken or dairy items? Or maybe because "queen" has acquired another
meaning that they didn't want to be identified with?
A. Joseph Ross, J.D.| 92 State Street| Suite 700 | Boston, MA 02109-2004
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