Looking for honest answers on this

Bob DeMattia bob@demattia.net
Tue Jun 10 22:43:42 EDT 2014

My favorite is
"We've just completed another 30-minutes of continuous music".
"Time to change the dial"


> Date: Tue, 10 Jun 2014 22:41:03 -0400
> From: wollman@bimajority.org
> To: kvahey@gmail.com
> Subject: Re: Looking for honest answers on this
> CC: boston-radio-interest@lists.bostonradio.org
> <<On Tue, 10 Jun 2014 01:33:59 -0400, Kevin Vahey <kvahey@gmail.com> said:
> > Several of you posted that you flee to Sirius/XM when a station loads up on
> > commercials. That really sums up the industry dilemma.
> I'd love to see someone do the experiment and stop running the spots
> in long, predictable stop sets.  If you're running 12 units an hour,
> what would happen if you ran one or two units every five minutes,
> rather than six in a row twice an hour?  (I know there's conventional
> wisdom about this, but has it been experimentally validated on a music
> format, now that we have the means to do this in PPM markets?  I
> haven't heard about anyone trying it.)  For that matter, why not just
> rotate the stop sets rather than sticking to a fixed clock, so I don't
> already know when I get in the car at 10:25 that there's six minutes
> of commercials waiting for me *every* *single* *day*?  Isn't it
> possible that the clumping of spots that the industry has been doing
> for the last thirty years has made listeners hyper-aware of the
> advertising?
> -GAWollman

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